Statement Of Intent

I plan to use a font that I selected from a website called daft.com (a site that makes fonts) which will be conventional of the pop genre. The font I chose is inky and I will the font multi-coloured. I chose to use different colours to attract my target audience as they like bright and vibrant colours. The masthead will be key iconography as it will help the audience identify the brand. I will use a variety of images as may target audience read magazines that contains a lot of images. I will ensure that my image uses direct address as it will make the audience more engaged and into the magazine. As my target audience is aged 14 - 18 years old that are of both genders, I will be representing the artist as energetic and youthful as it will appeal and be inspirational to the target audience as they can relate to the artist. I will use images of celebraitys that are artists of both genders and events such as British festivals that are mainstreams as the target audience are mainstreamers and like popular content. My target audience will be both genders of mixed ethnicity. As this is the case I will use a colloquial language in. my cover lines and article as to help the audience identify the mode of address I have analysed two pop magazines;We love pop and Top of the pops. They both feature a collage of a variety of images and bold text. They also both use vibrant colours. The content was primarialy of contemporary artists in the charts and had interviews , ,competitions, reviews and many other features. I will use an attractive pop star such as Ariana  Grande as her celebrity endorsment will attract my target audience. I will use an informal mode of address in my cover lines as it is mostly used by the target audience when they talk or text.